All the Companies invest heavily in marketing and advertising activities. Nowadays internet marketing is a major pillar of any marketing campaign. SEO is a major building block of online marketing.
What is SEO?
Search engine optimization or SEO is a marketing discipline. It focuses on increasing the visibility of your website and increasing website traffic on search engines like
It consists of both creative and technical components that are needed to do following in search engines
- Improve rankings
- Drive traffic
- Increase awareness
Role of SEO in internet marketing
While creating a website for any business the primary focus is on getting maximum traffic or getting maximum visitors from day one. This can be achieved by the use of search engine optimization.
Various areas covered by search engine optimization to increase the viability of your website are
- Finding specific terms/ keywords that can generate traffic
- Making the site search engine friendly
- Building links from other webpages
- Marketing unique value of your website
Precise and viable content needs to be developed on the website that can be useful to visitors.
Need of search engines
A small percentage of traffic is diverted through social platforms but the search engines are responsible for majority traffic flow. It is a basic fact that a lot of people use a search engine to search for information whether it is some simple query or inquiry about the product they need.
It becomes important for your business because about 89% people search online for product related details prior to making a purchase.
Investing in search engine optimization
The search engine optimization works slowly, it’s not a one day wonder. The viability of SEO can be understood from the following
- There are about 40000 searches per second across various search engines
- Just Google in itself amounts to about one and a half trillion searches
- It is a necessary tool to create online awareness of your business
The SEO increases the traffic to your site manifolds by not only making contents available for search engines, it also boosts the ranking by placing the content so that searchers can find it readily.
The internet has become fiercely competitive by using search engine optimization you can give your Company a decided advantage over your competitors.
You will need professionals with a necessary skill set of search engine optimization to achieve the desired heavy traffic on your website. Click here to find the required professionals excelling in SEO and website designing.