Once you have finished your on page SEO audit, then you should definitely move to a technical site audit. To make your site highly ranked and crowded, you should make sure there are no technical issues in it. Technical SEO audit helps in resolving any such issues in your website and ensure you get maximum traffic for it. Let us discuss the essential factors needed in a technical audit.
Basically, information architecture means how info flows around your site. It is a broad topic in which these three main areas require more attention.
Site navigation: The navigation system should be easy and user friendly. Try to group similar contents, product or information at one place for ease of use. An intuitive and trouble-free navigation system ensures more traffic.
Labelling and naming conventions: Using targeted keywords and proper notations also needs checking. Technical SEO audit checks if all the labelling is done correctly or not.
Directory structures: The kind of folder hierarchy you have in your website also helps in easy navigation. An audit check also confirms that no information has a hierarchy of more than three or four for quick navigation.
Server Response Codes
Technical SEO site audit needs checking of a few response codes, such as 301, 302 and 404. Your website should give proper response code whenever a user tries to access the site.
- 301: This response code indicates the permanent shifting of the page to a new location.
- 302: It is a temporary redirect of a page.
- 404: It is the most unwanted code for any website, page not found.
In a technical audit, professionals try to fix all the broken links that have caused the 404 error. The 404 error also cause indexing issues by showing no recent update. Thus, it should be checked and fixed for better site functioning.
Duplicate Content Issues
Different website copy the content of other sites for their writing materials. To avoid any such issues with your written materials, try to use the CopyScape tool. Try to add few comments and make unique articles for your website to avoid such issues.
Crawling or Indexing Issues
Indexing needs proper crawling by search bot. whenever you use a language or technique on your website, make sure none of them offers any hindrance to the crawlers. You can also learn more about indexing issues from experts by joining a SEO Conference.
Dynamic or aloof URLs
You can check if there is any problem with the URLs of your websites and other navigation pages. Generally the crawlers do not index the URLs that have a lot of special characters in them. You can get an URL rewrite solution that is a part of the technical SEO recommendations documents. Avoid URLs that are a part of your on page SEO site audit documents, as they fall under technical domain.
You can also look for XML sitemap issues and improve the site loading time to get maximum reach and traffic.
Author’s Bio: Andrew is a technical writer and this blog post has been written by him. If you are keen on knowing more about SEO website audits, you could visit their website. You could also check out the details about 3 days SEO conference that they are conducting in Las Vegas.